The different needs of footwear and leather goods companies and brands in their export projection in new markets require the execution of actions that change according to their level of internationalisation and the positioning achieved in their traditional markets.
The International Consultancy Area is an initiative of the J.A. Muñoz-Zafrilla Abogados Law Firm which is part of the strategy to support the Spanish manufacturing sectors, especially footwear and leather goods, which also includes, in parallel, consultancy services and legal procedures and the planning of personalised business activities for foreign trade.
To this purpose, our Team of Consultants, with a wide experience in researching and searching for markets, analyses all the parameters that affect the company’s profitability, economic situation, production capacity, international positioning, and other possible problems that may have had a negative impact on the fulfilment of its objectives.
Our action plan includes services that can be implemented regardless of the size, financial possibilities, production capacity and positioning in international markets of each company.
We give companies the possibility to establish strategies based on their financial capacity, with an analysis of their profit and loss account that allows us to evaluate and establish a stable export plan.
The product analysis shows us the possibilities of your offer, in order to adapt it to the target markets. Thanks to this qualitative analysis, we identify the existing competition, prices (pvp) and the various distribution channels that control the market, being able to present companies with a personalised strategic plan.
We also advise our clients so that they can improve their communication strategies in all areas of brand image and its projection to customers.
Another fundamental aspect to achieve international positioning is the knowledge of the different forms of commercial distribution in the markets of interest, for which we offer companies a report on the various marketing models that best suit their specific case.
The international projection of companies requires continuous legal advice on the laws and regulations in force in each of the target countries required by our entrepreneurs.
Therefore, aware of its importance, J.A.Muñoz-Zafrilla lawyers has established a strategic alliance with the American law firm SQUIRE PATTON &BOGGS, which has offices in more than 40 countries, including Madrid and Brussels.
The incorporation of this alliance allows us to cover with full guarantees almost all areas of law, both nationally and internationally, whatever the client’s conflict and the country of location.